Growth Curve Guide

The definitive guide to Growth Curves. Find out what a Growth Curve is.

Growth Curve Definition: A growth curve is an empirical representation of a quantity's progression through time. In Growth Marketing, growth curves are commonly used to represent variables such as number of customers or key user actions (e.g. number for songs played - if you're Spotify, or number of rides if you're Uber). The measured property's values can be plotted as a function of time on a graph.
Growth Curve Model Definition: Growth curve models go by a number of names (for example, multilevel models, mixed effects models, and latent curve models), but they all have one thing in common: they focus on individual change through time.